This workshop will look at how to craft effective messaging for primary prevention through campaigns, with a focus on understanding audiences and engaging values to motivate and inspire change. We will dig deeper into the evidence that helps us inform the way we build and deliver campaigns, exploring lessons from some large-scale prevention campaigns across Australia. We will also consider gaps in our knowledge and learning from other social change campaign experiences to cultivate ideas about how we can continue to strengthen campaigns to achieve lasting change.

This workshop will be live captioned.

Please note all workshops require pre-registration and are capped at 30 per workshop.

To prepare for this workshop:  

We ask that you consider the prevention activity you do with and across your community, the shared learnings that you hold, consider things that have worked well and opportunities to continue to strengthen the work you do. Consider whether you currently use/embed a strengths-based approach to the messages you use across your campaigns and prevention activity. Bring this along to share with other workshop attendees   

 

Facilitators:  Ro (Phoenix) Bersten, Hayley Williamson, Leanne Fairbrother, Luke Butler & Zoraida Salazar